Take Off Retail Utility

Take Off Retail Utility

Course Details
Course Duration Fees
30 Days 30, 000 INR

Today’s modern airports have an advantage to maximize profit compared to traditional retail stores, as passengers are more likely to make a purchase due to time pressure and the special condition of being within a certain space, such as terminal. Travelers might have a clear understanding about the purchase they are planning to make, however they are more likely to switch to alternatives offered within the airport, due to time pressure and anxiety, which they are likely to experience while waiting to board. Another competitive advantage airports have is convenience of product availability, which saves time and effort for passengers.

There are three types of motivations that lead passengers to purchase products or services in airports: functional motivation, social motivation, experiential motivations, travel-related motivations. Knowledge related to those motivations lead to profit maximization in the airport retail sector.The airport retailing market is driven by the rise in number of passengers, specifically in countries such as India and China, where the level of commute is high. The airport retailing market is also boosted by travelers’ appetite for shopping on-the-go and retailers’ growing skills for selling products. The time spent by passengers at airports has also increased due to the early check-in times set by airlines due to security and operational concerns. This has offered retailers the scope to sell products efficiently. High disposable income of people in growing economies has provided opportunity for big brands to set up their stores in airport premises. People shop the most in the timeframe between clearing the security-immigration desks and boarding the aircraft. Therefore, airports strive to cut down the waiting times at check-in, security, and immigration queues to maximize this timeframe. Viable prices and the presence of big brands at discounted prices are vital factors encouraging travelers to make purchases at airport retail stores. Retail store at airports are duty-free; this typically means that these stores are exempted from payment of local or national taxes. Thus, travelers can buy products available in these stores at cheaper rates. Brands are customizing their offerings to help improve the shopping experience of travelers.

Key players operating in the airport retailing market are Dufry AG, Tata Inc., Shoppers Stop Ltd, William Penn Ltd., Pavers England Limited, WH Smith PLC, Hidesign Accessories Ltd., Ethos, World Duty Free Group. In the food and beverage segment there is HMS Host and TFS just to name a few.

Airport retail hubs are the places where several big local brands and even multinational companies showcase their products and services. These retail airport hubs are ensuring that passengers make the most of their limited time before boarding. Travellers with a couple of hours to kill before a journey are a big target for the retailers in their immediate vicinity.

In this Airport Utilities Retail world the scope is wide and every individual outlet have Store/Outlet Manager, Sales Assistant, Assistant Outlet Manager, Cashiers, Visual Merchandiser and many more. So candidates must take a chance by looking into this career option as a fresher where the recruitment criterions are far less stringent. Furthermore, such retail company stores have the best training opportunities to develop your interpersonal skills to deal with passengers and offer good perks too, while you work.

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